Catering Manager Scottsdale, AZ

Catering Manager

Full Time • Scottsdale, AZ

Background: This is a part time or full-time position budgeted between 10 - 40 hours per week. Weekly time usage is approximately divided as: 

  • 70% generating incremental inside/outside sales through catering 
  • 20% leveraging in unit sales through promos and emotional connections in the community 
  • 10% Communicating with BOH/FOH catering orders and new leads 

The responsibility of the Catering Director (CD) is to protect the interest of Chick-fil-A and the operator in the practicing and maximizing of all unit-level marketing and sales building opportunities through catering. Selecting marketing talent, developing marketing skills and building community is critical to their success.

The CD is head of sales and brand building through catering. Catering is focused on public, private and charter schools in the area as well as local businesses and organizations both for-profit and non-profit. The CD not only maintains the valuable relationships with current catering venues but also targets and fosters new catering relationships in our community. This requires the CD to thrive in a quick-paced environment.  With Catering Sales, Catering Development and Brand Growth as their primary discipline, the CD must also be engaged in these 4 areas:

  • Vision
    • Support the vision of the operator and weigh-in heavy on the vision for sales and brand building through catering.
    • Commit yourself to personal growth and development as an CD.
    • Work closely with your operator and other Marketing Directors to develop a Catering Action Plan for yourself and for other members in the marketing department.
    • Identify and share short-term and long-term goals at all levels in the organization specifically catering
    • Create a marketing plan (Annual, Quarterly and monthly) to achieve sales building goals in catering and catering development.
  • People
    • Support, educate and update all team-members, leaders and directors catering information and issues. As CD your department is responsible for all aspects of catering including but not limited 
    • Focus on the marketing development of the team
    • Support TD in implementing sound individualized training and development for marketing associates, host/hostess, cow actors, samplers and social media
    • Observe and provide feedback on operational results to operations in marketing aspects of the CREATE RAVING FANS Strategy.
    • Address both positive and negative results and relationships throughout the organization with a focus on marketing related activities
    • Work closely with leadership team and operator to develop and implement continuous improvement plan for the development of people involved in marketing.
  • Quality & Customer Experience
    • Provide positive and negative feedback to operations in the implementation of the CREATE RAVING FANS strategy
    • Foster the development of building strong relationships with our guests.  Strategy and execution components consist of:
      • 2nd Mile Service: exceeding Guest expectations and
      • Marketing Emotional Connections
        • Cows
        • People
        • Food
        • Influence
    • When involved in outside sales activities observe and communicate poor OE practices to operations.
    • As the chief steward of marketing, ensure all marketing-related resources (costumes, tents, coupons, food, POP etc) are clean and in  proper working order
    • Work closely with operator to develop continuous improvement plans enhancing the guest experience.
  • Sales & Brand Growth
    • Work closely with operator and operations to develop and implement customer count, check average and outside sales to grow sales
    • Creation and execution of the marketing plan
      • Marketing Plan (Annual, Quarterly and Monthly)
        • Sampling Plan
        • National and local marketing POP Plan
        • Suggestive Selling Plan
        • Spinning Wheel Plan
        • Cow Mascot Appearance Plan
        • Product Merchandising Plan
        • Spirit Night and School Fund raising Plan
        • Outside Sales Building Plan
    • Track and analyze past sales building activities (promotions and D&G) and build on success. Use various and creative marketing tools to create maximum sales impact in catering.
    • “Chief Cultivator” of marketing emotional connections that leverages our Raving Fans Strategy.
    • Identify, create and use our known marketing and operational strengths and opportunities to grow sales and brand recognition in catering.
    • Head scout that seeks out opportunities to share food, cows, our people and influence in our community with catering.
    • Seek and develop strategic marketing emotional connections that enhance brand awareness.
    • Develop and lead continuous improvement plans for sales and brand growth in catering.
    • Cultivate an atmosphere of heightened brand awareness and CFA Anywhere within our trade area.
  • Financial Return
    • Oversee the prudent investment of all Unit Advertising and Marketing resources that impact the marketing P&L expense line.
    • As the chief steward of marketing and brand growth in catering, lead the restaurant leadership team to develop continuous improvement plans for maximizing Sales and Brand Growth in Catering. Consult with operator when necessary.

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The Team Member Experience

A job at Chick-fil-A is more than just a job. It's a stepping-stone to a successful future in the world of business. Here are some of the great benefits of working at Chick-fil-A:

Competitive Pay
Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.
Flexible Hours
You probably have commitments to your family, friends, school or sports teams. We will try to arrange your work schedule around them.
Closed Sundays
All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
No Experience Is Necessary
We are looking for friendly, enthusiastic people who enjoy serving customers. We will teach you everything else you need to know.
College Scholarships
At Chick-fil-A, we believe everyone deserves an education. We offer Leadership Scholarships to eligible employees who qualify.